DATE: May 22, 2014
MEDIA CONTACT: Lisa Mendheim, Broward County Animal Care
BROWARD COUNTY, Fla. – Broward County Animal Care and Adoption Division, in partnership with BECON-TV (Broward Education Communication Network), has won a 2014 Gold Communicator Award of Excellence from the Academy of Interactive and Visual Arts (AIVA)for its Take Paws television series. The program won in the “Video” category for its focus on social responsibility.
The Take Paws program is part of Animal Care's community outreach efforts to bring attention to the adoption of homeless dogs and cats, as well as various aspects of pet care, including responsible pet ownership. The show is produced by BECON-TV.
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals, including the best in advertising, corporate communications, public relations as well as work in print, video, interactive and audio. More than 6,000 entries were received this year from across the United States and around the world.
The entries are judged and overseen by AIVA, a 600-plus member nationwide organization of leading communications professionals from various disciplines of the visual arts.
“It is an honor to be recognized by the Academy for our work on Take Paws,” said Lisa Mendheim, public education coordinator, Broward County Animal Care. “The show is truly a labor of love in our effort to promote our pets so that they can find the homes they deserve. Additionally, the show helps us provide important outreach and information to current pet owners within our community.”
“We're very proud of the show we've created in cooperation with Broward County Animal Care and Adoption. The information appearing in Take Paws has helped pet owners provide a healthy, happy future for their pets. Most of all, we are proud of the shelter segments in each show and the fact that they are helping to get more pets adopted,” said Mike Moscatello, executive producer of Take Paws.
The Take Paws program is shown through the Broward County public school system and broadcast on Comcast Cable channel 19, DirecTV, Dish Network and AT&T U-verse on channel 63 in Broward, Dade and Palm Beach counties to more than 5.5 million viewers, and on Broward.org/VideoCentral on demand.
Michael Moscatello, BECON-TV producer for Take Paws (right), and Lisa Mendheim, Broward County Animal Care, are the recipients of the 2014 Gold Communicators Award for the Take Paws TV series.
About Broward County Animal Care and Adoption Division
Broward County Animal Care and Adoption is dedicated to providing care for lost and stray animals as well as promoting the successful adoption of shelter pets. The agency also coordinates the licensing of dogs and cats and provides rabies vaccinations in order to encourage a healthier pet population. Please do your part by spaying or neutering your pets to stop unwanted animals entering the shelter and consider adopting a shelter pet for your next family companion. For more information visit, Broward.org/Animal, "follow us" on Twitter.com/BrowardPetPals or "like us" on Facebook.com/Broward.pets.
BECON-TV (WBEC), part of BECON, the Broward Education Communications Network, is owned and operated by The School Board of Broward County, Florida, and is a broadcast television station licensed by the Federal Communications Commission to provide noncommercial educational programming to the South Florida community. BECON'S mission is to educate, inspire, broaden the horizons and enhance the quality of life of our South Florida community by delivering a rich diversity and timely mix of innovative instructional, educational, cultural and community affairs programs. For more information on BECON classroom and community programming visit (www.becon.tv), check local TV guides for program schedules or call 1-877-TV-BECON. You can also become a fan of BECON-TV on Facebook, watch BECON-TV on YouTube and follow them on Twitter.