DATE: September 30, 2013
MEDIA CONTACT: Ric Barrick, Assistant Director
Broward County Office of Public Communications
BROWARD COUNTY, Fla. - Broward County, whose popular Twitter account, ReadyBroward, is an official source of emergency information for residents, is among the first organizations in Florida and the nation to participate in Twitter’s new public safety service, Twitter Alert.
Twitter Alert allows subscribers to receive emergency information such as public safety warnings and evacuation instructions from vetted, credible organizations, immediately and in real time, through their traditional Twitter timeline feed, and as a special notification or text message on a mobile device. The alerts are distinguished by an orange bell and the hashtag #Alert.
To subscribe, visit twitter.com/ReadyBroward/alerts.
The Twitter Alerts program is available to local, national and international institutions that provide critical information to the general public. Other Florida organizations participating in the program include Miami-Dade Fire Rescue Department and Florida Division of Emergency Management. National participants include American Red Cross, the 10 Federal Emergency Management Agency (FEMA) regions and the Centers for Disease Control and Prevention.
Participating organizations can only use the alerts for “warnings for imminent dangers, preventative instructions, evacuation directions, urgent safety alerts, information on access to essential resources, critical transit and utility outages, and crowd and misinformation management.”
Miguel Ascarrunz, assistant director with Broward’s Emergency Management Division, said, “Twitter Alerts are another ‘tool in the toolbox’ for getting emergency alerts and other public safety messaging out to the public.”
Broward County encourages residents to stay connected with their County before, during and after an emergency.
· Follow us on Twitter.com/ReadyBroward and sign up for Twitter Alerts.
· Like us on Facebook.com/BrowardEMD.
· Encourage family and friends to subscribe to Broward County Emergency Updates, important public safety information delivered via email before, during and after an emergency.
· Visit our comprehensive emergency preparedness website at emergency.Broward.org
or for hurricane information, visit Broward.org/Hurricane or Broward.org/atrisk.
· Call the Broward County Call Center at 311, or 954-831-4000, for updates and general preparedness information.
· Bookmark gis.Broward.org/mda on your smartphone or other mobile device so you can report damage to your home and help first responders assess impacts in the immediate aftermath of a storm.