Broward County Transit Launches Public Education Campaign
-Passengers provided best practices for riding the bus system-

Arrive Early. Keep Your Bus On-Time is one of five illustrative campaign characters

Arrive Early. Keep Your Bus On-Time is one of five illustrative campaign characters

DATE: May 31, 2013
CONTACT: Doris Williams, Broward County Transit
PHONE: 954-357-6786

Broward County Transit (BCT) is introducing a public awareness campaign, Keep Your Bus On-Time, to encourage passengers to follow best practices and safety measures when using the bus system, and ways they can assist to keep their bus on-time. The campaign consists of five key messages:

    •Plan Your Trip Ahead
    •Arrive Early at Bus Stop
    •Move to the Back of the Bus
    •Load & Unload Bike Quickly
    •Leave Safely 

The five campaign messages, each accompanied by a colorful, illustrative character, will be promoted through bilingual interior bus signs and onboard digital messaging, signs at the bus transfer terminals, customer information center message-on-hold recordings and a QR (Quick Response) code on print items directing readers to the campaign website and BCT safety video.

“Public transportation provides many options that include commuting to-and-from work, medical appointments, leisure trips and to visit family and friends. Our goal is to ensure that we are providing service that is reliable, safe and a pleasant travel experience. This campaign allows us work with our passengers to enhance their overall transit experience,” said Tim Garling, director, Broward County Transit.

For more information, log on to
Keep Your Bus On-Time or call BCT Communications & Customer Relations at 954-357-8355.

About Broward County Transit
Broward County Transit (BCT), the second largest public transportation system in Florida, provides convenient, economical and
eco-friendly alternatives to driving a car. Close to 40 million annual passengers commute on fixed-route, limited stop and express bus services and many connect to Miami-Dade Transit, Palm-Tran and Tri-Rail. The fleet consists of 313 buses of which 81 are diesel/hybrid, and all are equipped with wheelchair/scooter lifts and bike racks. Mini-buses provide Community Bus Service in partnership with 18 Broward municipalities. The Paratransit (TOPS) program provides transportation for persons unable to use the fixed-route bus system. Customer service is available seven days a week, including holidays, at 954-357-8400; TTY 954-357-8302. The Broward County Transit website contains information on all services, a link to Google™ Transit and an option to receive the Transit Flash e-newsletter. Customers can also follow BCT on Facebook and YouTube

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