DATE: April 8, 2013
MEDIA CONTACTS: Kimberly Maroe
Public Information Manager
Broward County Commission
Broward County’s leading economic engines -- Port Everglades, Fort Lauderdale-Hollywood International Airport and the Greater Fort Lauderdale Convention & Visitors Bureau – revealed their latest impact figures and marketing strategies to a sold-out crowd of 400 at the Port Everglades Association’s Fifth Annual Economic Engine Report at the Broward County/Greater Fort Lauderdale Convention Center on Friday, April 5, 2013.
“Broward County’s planning and budgeting for the future has strengthened our economy and increased business at all three of our economic engines,” said Broward County Mayor Kristin Jacobs, who emceed the event.” “Port Everglades, our airport and the Convention & Visitors Bureau continue to move forward in terms of creating jobs and improving service for those who live in and visit Broward County and for those who do business here.”
Port Everglades Chief Executive & Port Director Steven Cernak announced that Port Everglades generated $26 billion worth of business activity in the past year and indications show continued growth as the South Florida seaport expands its containerized cargo berths, deepens its navigational channels and opens an on-port freight rail facility.
Cernak also unveiled the Port’s new “Powerhouse” advertising campaign, which features powerful images coming out from water such as a horse, train and ship, with the tag line “South Florida’s Powerhouse Port.” The campaign, designed by Fort Lauderdale-based advertising agency Starmark, is designed to position Port Everglades as a leader in the cruise and containerized cargo industries.
“Port Everglades generates big economic advantages that flow right into our community, making it an economic powerhouse,” Cernak said. “Annually, the Port generates nearly $26 billion in business activity statewide, supports 11,700 jobs locally and over 200,000 statewide, and is responsible for producing $730 million in state and local taxes. We are also one of the few ports in the country with a trade surplus, totaling $3.6 billion in 2012.”
Kent George, Director of the Broward County Aviation Department, estimated that passenger traffic at Fort Lauderdale-Hollywood International Airport will grow between 1 to 3 percent each year over the next several years. George unveiled plans to spend $650 million over the next five years to modernize and upgrade all four Terminals. He said the airport is spending about $1 million a day this year on the construction of the expanded South Runway that is 50 percent complete. The $791 million South Runway project will be completed at the end of 2014.
Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau, demonstrated how tourism remains the number one industry in Broward, employing more than 141,000. The synergy of the airport, seaport and tourism agencies drive success in economic impact.
“For every 85 visitors to Broward County, one job is created,” Grossman said. “Thanks to the 12 million visitors in 2012, who spent $9.8 billion in Broward, all economic indicators point to a banner year, with 39 consecutive months of growth,” she added.
Grossman presented the new Hello Sunny advertising campaign, which speaks to the Sunny.org tourism website and sunny feeling, inside and out, which visitors experience while on a Greater Fort Lauderdale vacation.
The presentations for the Port Everglades Association’s Fifth Annual Economic Engine Report can be found on the association's website at portbiz.org.
About Port Everglades
As one of South Florida’s leading economic powerhouses, Port Everglades is the gateway for international trade and cruise vacations. Already one of the busiest cruise ports in the world, Port Everglades is also one of the nation’s leading container ports and South Florida’s main seaport for receiving petroleum products including gasoline, jet fuel and alternative fuels. The Port Everglades Department is a self-supporting Enterprise Fund of Broward County government with operating revenues of approximately $143 million in Fiscal Year 2012 (October 1, 2011 through September 30, 2012). It does not rely on local tax dollars for operations. The total value of economic activity at Port Everglades is nearly $26 billion. More than 201,000 Florida jobs are impacted by the Port, including almost 11,700 people who work for companies that provide direct services to Port Everglades. More information on Port Everglades, which is governed by the Broward County Board of County Commissioners, is available on the Internet at porteverglades.net or email PortEverglades@broward.org.
About Fort Lauderdale-Hollywood International Airport
The Broward County Aviation Department is dedicated to providing SUNsational Service and exceeding the needs of our passengers. Fort Lauderdale-Hollywood International Airport is a self-supporting Enterprise Fund of Broward County Government. The Airport is ranked 21st in the United States and serves more than 23.5 million passengers and more U.S. cities than any other airport in South Florida. The Airport offers the lowest domestic fares in South Florida and has more than 300 daily departures to more than 100 destinations in the United States, Latin America, Canada and the Caribbean. For updates on airport programs and services, follow us on twitter.com/fllflyer, or visit fll.net.
About Greater Fort Lauderdale Convention & Visitors Bureau
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a "beach chic" vibe. Visitors enjoy 23 miles of blue wave certified beaches, discover 300-plus miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit sunny.org. The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at twitter.com/visitlauderdale or become a fan at facebook.com/visitlauderdale or join us on Foursquare at foursquare.com/visitlauderdale. To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Defrost Your Swimsuit, ‘Fork' Lauderdale and Mild to Wild the LGBT mobile site at sunny.org/apps.