Broward County, Children's Services Council and Early Learning Coalition Launch "Look Before You Lock" Campaign
  
- Campaign wants to keep children safe in and around vehicles -
  
DATE: March 29, 2013
MEDIA CONTACT: Kimberly Maroe, Public Information Manager
Broward County Board of County Commissioners
PHONE: 954-357--8053
EMAIL: kmaroe@broward.org

Broward County Commissioner Lois Wexler, Children’s Services Council President/CEO Cindy Arenberg Seltzer and Early Learning Coalition Board Chair Jeffrey Dwyer will help launch a “Look Before You Lock” campaign aimed at ensuring that no children die or are injured as a result of being left in hot vehicles.

The event will be held Thursday, April 4, beginning at 2 p.m., at Learning in Motion, a child care facility located at 10945 Stirling Road,
Cooper City. This campaign comes about as Broward County is set to enact a recently passed child care ordinance requiring all child care centers and family child care homes to install safety alarms in vehicles carrying six or more passengers. The reason? To prevent a tragic death should a child be left alone and forgotten in a vehicle. The ordinance is effective July 1, 2013.

"Ideally, the drivers are looking from seat to seat to check that all children are out of the vehicle as they walk to the back to shut the alarm off," said Commissioner Lois Wexler, who pushed for the County law. "You can't shut the alarm off unless you do it manually."

Heatstroke in vehicles is the leading cause of all non-crash-related fatalities involving children 14 years old and younger. Especially vulnerable are children 4 and under because their bodies overheat more quickly. Florida ranks fourth in the United States in the number of hyperthermia deaths of children in vehicles. Not surprising is that even with a window rolled down a few inches, if the outside temperature is in the low 80s -- as is often the case in Florida -- the temperature inside a vehicle can reach deadly levels in as little as 10 minutes.

On average, 38 children die in hot cars each year in the U.S. from heat-related deaths after being trapped inside motor vehicles. Even the best of parents or child care provider can overlook a sleeping child in a car, and the end result can be injury or even death. The most recent case in Broward involved a 4-year-old, who died when he was left in a vehicle owned by a family child care home provider.

“These deaths and injuries are totally preventable,” said Arenberg Seltzer. “If adding a layer of protection by enacting this ordinance and creating the “Look Before You Lock” public awareness campaign engaging the entire community saves even one child’s life, it will be well worth the effort.”

To help child care providers defray some of the costs of installing the alarms, Broward County Children’s Services Administration, the Children’s Services Council and the Early Learning Coalition have set aside a one-time only reimbursement fund to help qualified child care providers offset the cost of the installation(s). To be eligible for reimbursement, the purchase and installation of the alarm must occur or have occurred between December 11, 2012, when the ordinance was passed, and June 30, 2013.

For more information on the Vehicle Alarm Ordinance and on the “Look Before You Lock” campaign, call 2-1-1 or visit
cscbroward.org.
 
 
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