DATE: April 5, 2013
MEDIA CONTACT: Jody Horne-Leshinsky,
Broward County Cultural Division
Broward Cultural Division, The Community Partnership for Arts and Culture (CPAC), and ArtServe announce The Artist as an Entrepreneur Institute (AEI) for South Florida artists to be presented on four Saturdays in June 2013, at ArtServe,1350 E. Sunrise Blvd. in Fort Lauderdale.
AEI is a course of study designed to assist individual artists of all disciplines (visual, musicians, writers, media, theater, performing arts) by cultivating and advancing their business skills, and help them to strengthen their operating infrastructure and expand their business. To date, more than 375 South Florida artists have graduated from the Institute. AEI will be offered as 20 classes convening during full-day sessions (9:00 a.m. – 6:00 p.m.) on June 1, 8, 15, 2013 and a Business Plan Clinic and Workshop on June 22, 2013 (9:00 a.m. – 2:00 p.m.).
Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.
The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool for any artist. In addition, participants will learn how to work effectively with lenders to obtain financial support.
Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one’s work legally.
The AEI curriculum offers critical support for artists, enabling them to contribute to strengthening the vitality of the larger urban arts and culture sector. Sessions include a mix of lectures, panels, group discussions and practical exercises. Now in its seventh year, the 2013 program has been updated and refreshed with a new format, new modules and new instructors.
Participation costs $100 and includes light refreshments and free parking. RSVP online and for more information contact Adriane Clarke, at 954-357-7530.
View the Artist as an Entrepreneur brochure for more information about the course and its history, and read news coverage from past years.
CPAC, program founder of the AEI, has provided comprehensive business training to more than 600 artists nationwide; this service is made possible by the generous financial support of the Cleveland Foundation, the George Gund Foundation, the Kulas Foundation, and the John P. Murphy Foundation.