Leaders of Broward’s Top Arts Groups Share Best Practices in Marketing
- Wednesday, January 16, 2013 from 8:30 a.m. – Noon, at ArtServe, Second Workshop in 2013 Cooperative Marketing Services Program -

l-r: Brendan Glynn, Carmen Ackerman, Tony Beall & Hannah Hausman

l-r: Brendan Glynn, Carmen Ackerman, Tony Beall & Hannah Hausman

DATE: January 2, 2013
MEDIA CONTACT: Jody Horne-Leshinsky,
Broward County Cultural Division

PHONE: 954-357-7463
EMAIL: jleshinsky@broward.org

Broward Cultural Division invites you to a workshop that introduces some of Broward County’s not-for-profit marketing experts. Interact and learn from a panel of four successful marketing managers - your peers and business leaders! Broward Center for the Performing Arts’ and Riverwalk a & e’s Director of Marketing, Carmen Ackerman; President/CEO of Mister Nonprofit Consultancy, Tony Beall; Florida Grand Opera’s Director of Marketing, Brendan Glynn; and Hannah Hausman, Director of Development for the new Young At Art Museum.

This panel will meet on Wednesday, January 16, 2013 from 8:30 a.m. – Noon at ArtServe, 1350 E. Sunrise Blvd. in Fort Lauderdale. Best Practices Marketing Workshop: How Your Peers Market Their Organizations Effectively is the second workshop in the 2013 Cooperative Marketing Services Program.

Among other things, Carmen Ackerman will share the marketing overview for the Riverwalk Arts & Entertainment District and how the collaborative efforts of six consortium partners and the programs created for this initiative may have real-world applications for other cultural groups looking to create awareness for their organizations; Hannah Hausman will share fundraising and other marketing expertise, while Brendan Glynn will discuss increasing ticket sales and establishing media partnerships. Tony Beal brings more than 23 years of organizational leadership.

Tony Beall, President/CEO at Mister Nonprofit Consultancy, will bring his experience in developing and implementing synergistic solutions for nonprofit organizations. Mister Nonprofit Consultancy is the recipient of the Greater Fort Lauderdale Chamber of Commerce's 2012 Small Business of the Year award and Beall recently returned from Monaco where he worked on the first collaborative fundraiser for the William J. Clinton Foundation and the Prince Albert III of Monaco Foundation. Carmen Ackerman joined the Riverwalk a & e team as Project Manager with an extensive background in Public Relations and Marketing in the hospitality industry. As Director of Public Relations with the Fairmont Turnberry Isle Resort & Club (Miami) for more than 10 years, Ackerman developed many cooperative programs and media initiatives that helped garner regional, national and international recognition for the property. She was also named Director of Public Relations for the Fairmont Mayakoba (Playa del Carmen, Mexico) where she directed all of the public relations efforts that launched this five-diamond property in Mexico’s famed Riviera Maya district. As Project Manager, Ackerman works with Riverwalk a & e cultural partners, hospitality groups and community organizations to promote arts and entertainment to Greater Fort Lauderdale visitors.

Since 2009, under his leadership of Director of Marketing, Brendan Glynn, Florida Grand Opera has successfully increased ticket sales, reduced overall marketing expense, established media partnerships that have increased exposure, and solidified the institution as a social media innovator. In 2005, Glynn transitioned from a successful 13-year career at MARC Advertising in Coral Gables to Director of Marketing and Communications for the Broward Center for the Performing Arts. He brought a fresh, varied perspective to the arts industry, drawing on marketing best practices from his vast client service experience within the retail, real estate, packaged goods, and hospitality industries. Hannah Hausman is an accomplished fundraiser, marketing professional and supporter of the arts with more than ten years of non-profit experience, raising more than 5 million dollars for the South Florida community. Her career has taken her from Big Brothers Big Sisters of Greater Miami to the Miami Children’s Museum and the United Way Miami Wine & Food Festival. She is currently the Director of Development for the new Young At Art Museum, a 55,000 square-foot, Gold LEED-certified permanent facility in Broward County serving 250,000 children and families annually. Hannah has served as a grants panelist for Miami-Dade County Department of Cultural Affairs, chair of the Coral Gables Chamber Cultural Affairs Committee, committee member for the Arts & Business Council and committee member for the Association of Children’s Museums.

Launched in 1991, the Broward Cultural Division’s Cooperative Marketing Services Program provides Broward-based not-for-profit cultural organizations and artists receiving Cultural Division incentives, with reduced advertising rates and a recognizable presence through larger media placements.

The cost for the workshop is $15, in advance: $20 at the door. Register Online for this workshop.

For additional information on the Cooperative Marketing Services Program or this workshop, contact Jody Horne-Leshinsky at 954-357-7463.
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